Product Marketing Manager
Remote
Full Time
Experienced
Millennium Systems International is an exciting and dynamic software company based in Parsippany, NJ and was founded in 1987 to provide the beauty and wellness industry with forward-thinking, powerful management software and vital tools. We’ve built a company based on revolutionary technology, outstanding support, and more importantly, a strong passion to educate salon and spa owners on how to sustain success. Our software is utilized in thousands of salons and spas in over 36 countries, processes billions of dollars in transactions per year and is used by hundreds of thousands of users. Millennium Systems International is honored to have been named as a 2025 NJ Top Workplace for the fourth consecutive year. In addition to this core honor, MSI also earned two specialty awards: Top Technology Workplace and Top Remote Workplace, underscoring the company’s culture of innovation and flexibility. We are currently looking for a Product Marketing Manager.
Key Responsibilities
1. Market Research & Insights
- Lead ongoing market research to stay ahead of industry trends, competitors, and customer
needs in the MedSpa, Salon, and Spa sectors.
- Analyze product usage data, pipeline trends, and customer feedback to shape messaging,
positioning, and product strategy.
-Own win/loss analysis and synthesize patterns into clear recommendations to improve
competitive positioning and address product and process gaps.
2. Go-to-Market Strategy
-Define and maintain differentiated product positioning and messaging tailored to key audience
segments and buyer personas.
-Own go-to-market plans for new product launches and major feature releases, including goals,
target segments, launch tactics, and success metrics.
- Partner with Product Management to influence roadmap decisions using market, competitive,
and customer insights.
3. Content Creation & Collateral Development
- Lead the development of high-impact marketing and sales content (one-pagers, pitch decks,
competitive battlecards, solution briefs, web copy, and product videos).
-Ensure all content aligns to segment-specific messaging and reinforces Meevo’s value
proposition across MedSpa, Salon, and Spa.
-Collaborate with the broader Marketing team on campaigns, landing pages, and nurture
programs that drive awareness, engagement, and product adoption.
4. Sales, CS, and Education Enablement
- Build and maintain enablement assets that help Sales and Customer Success effectively
position Meevo, handle objections, and win competitive deals.
- Partner with our education team to define and prioritize user-friendly guides, videos, and feature
highlights that drive activation, adoption, and expansion.
-Train internal teams on new launches, messaging updates, and competitive insights, ensuring
consistent delivery of our story across all touchpoints.
Requirements
• Experience: 4–6 years in product marketing or a closely related marketing role, ideally within B2B SaaS
and/or the beauty and wellness industry.
• Education: Bachelor’s degree in marketing, business, or a related field preferred.
• Proven track record owning GTM plans and driving successful product or feature launches.
• Strong communication and storytelling skills with the ability to translate complex or technical concepts
into clear, compelling messages.
• Demonstrated experience using data (product analytics, campaign performance, and sales data) to
inform decisions and measure impact.
• Familiarity with marketing automation platforms, CRM systems, and project management tools.
• Knowledge of Meevo and its ecosystem is a strong plus.
Desired Traits
• Strategic & Analytical: Comfortable zooming out to define strategy and zooming in to execute, measure,
and iterate.
• Customer-Obsessed: Naturally seeks to understand customer needs, workflows, and outcomes, and
uses those insights to guide messaging and GTM.
• Influential Partner: Able to drive alignment and decisions across Product, Sales, CS, and Marketing
without formal authority.
• Execution-Focused: Delivers high-quality work on time and can manage multiple launches and
initiatives simultaneously.
• Growth-Oriented: Eager to take on increasing responsibility in a growing organization and refine our
product marketing motion over time.
We Offer:
Paid Time Off (PTO) and Holidays
Enjoy a generous 3 weeks of Paid Time Off (PTO) that begins accruing with every pay period from your very first day! Plus, you’ll enjoy ten (10) paid holidays throughout 2025, along with five (5) paid sick days and one (1) personal day—because we believe in taking care of you!
Medical, Dental, and Vision Benefits
Your well-being is a priority! We offer subsidized Medical, Dental, and Vision plans, with coverage kicking in quickly. It's all about making sure you stay healthy, happy, and well-cared for.
Life Insurance
Peace of mind for you and your loved ones! We provide Life Insurance and Accidental Death & Dismemberment (AD&D). What’s even better? Millennium Systems International fully covers the entire cost—100% on us!
Long-Term and Short-Term Disability Insurance
Stay secure no matter what life brings your way. Short-Term and Long-Term Disability insurance. And we’ve got your back—Millennium Systems International covers the full cost of Long-Term Disability at 100%.
401(k) Retirement Plan
Plan for your future with confidence! You’ll be eligible to enroll in our robust 401(k) plan. When you do, you’ll enjoy a 100% match on up to 4% of your contributions, thanks to our Safe Harbor plan. It’s our way of helping you build a brighter tomorrow.
Learning & Development Opportunities
We foster a culture of growth and professional excellence. As part of our benefits, we offer unlimited access to Udemy’s online courses, helping you refine your skills, explore new areas, and advance your career. Whether you're deepening your expertise or learning new technologies, we’re here to support your development every step of the way.
Pay Transparency
Millennium Systems International is committed to providing all Team Members with competitive wages and salaries that are motivational, fair, and equitable. Our compensation program reflects our core values of Teamwork, Excellence, and Integrity, ensuring transparency and fairness while attracting top talent and fostering an environment that encourages growth and retention.
We believe that every Team Member is integral to our collective success, and we value the diverse perspectives, creativity, and innovation they bring. Our compensation packages are designed to reflect individual contributions, taking into account skill set, experience, certifications, and work location.
In line with our Client-Centric philosophy, we recognize that the success of our Team Members contributes directly to the success of our clients. As such, we offer compensation packages that not only motivate but also reward performance and excellence.
The base salary range for this position in the United States is starting at $125K+, commensurate with experience and proven results. In addition to base pay, the total compensation package may also include performance bonuses, benefits, and/or other applicable incentive compensation plans.
At Millennium Systems International, we approach every challenge with Passion—striving to exceed expectations, solve challenges with urgency and determination, and create an environment where Team Members thrive and celebrate each other’s successes
Key Responsibilities
1. Market Research & Insights
- Lead ongoing market research to stay ahead of industry trends, competitors, and customer
needs in the MedSpa, Salon, and Spa sectors.
- Analyze product usage data, pipeline trends, and customer feedback to shape messaging,
positioning, and product strategy.
-Own win/loss analysis and synthesize patterns into clear recommendations to improve
competitive positioning and address product and process gaps.
2. Go-to-Market Strategy
-Define and maintain differentiated product positioning and messaging tailored to key audience
segments and buyer personas.
-Own go-to-market plans for new product launches and major feature releases, including goals,
target segments, launch tactics, and success metrics.
- Partner with Product Management to influence roadmap decisions using market, competitive,
and customer insights.
3. Content Creation & Collateral Development
- Lead the development of high-impact marketing and sales content (one-pagers, pitch decks,
competitive battlecards, solution briefs, web copy, and product videos).
-Ensure all content aligns to segment-specific messaging and reinforces Meevo’s value
proposition across MedSpa, Salon, and Spa.
-Collaborate with the broader Marketing team on campaigns, landing pages, and nurture
programs that drive awareness, engagement, and product adoption.
4. Sales, CS, and Education Enablement
- Build and maintain enablement assets that help Sales and Customer Success effectively
position Meevo, handle objections, and win competitive deals.
- Partner with our education team to define and prioritize user-friendly guides, videos, and feature
highlights that drive activation, adoption, and expansion.
-Train internal teams on new launches, messaging updates, and competitive insights, ensuring
consistent delivery of our story across all touchpoints.
Requirements
• Experience: 4–6 years in product marketing or a closely related marketing role, ideally within B2B SaaS
and/or the beauty and wellness industry.
• Education: Bachelor’s degree in marketing, business, or a related field preferred.
• Proven track record owning GTM plans and driving successful product or feature launches.
• Strong communication and storytelling skills with the ability to translate complex or technical concepts
into clear, compelling messages.
• Demonstrated experience using data (product analytics, campaign performance, and sales data) to
inform decisions and measure impact.
• Familiarity with marketing automation platforms, CRM systems, and project management tools.
• Knowledge of Meevo and its ecosystem is a strong plus.
Desired Traits
• Strategic & Analytical: Comfortable zooming out to define strategy and zooming in to execute, measure,
and iterate.
• Customer-Obsessed: Naturally seeks to understand customer needs, workflows, and outcomes, and
uses those insights to guide messaging and GTM.
• Influential Partner: Able to drive alignment and decisions across Product, Sales, CS, and Marketing
without formal authority.
• Execution-Focused: Delivers high-quality work on time and can manage multiple launches and
initiatives simultaneously.
• Growth-Oriented: Eager to take on increasing responsibility in a growing organization and refine our
product marketing motion over time.
We Offer:
Paid Time Off (PTO) and Holidays
Enjoy a generous 3 weeks of Paid Time Off (PTO) that begins accruing with every pay period from your very first day! Plus, you’ll enjoy ten (10) paid holidays throughout 2025, along with five (5) paid sick days and one (1) personal day—because we believe in taking care of you!
Medical, Dental, and Vision Benefits
Your well-being is a priority! We offer subsidized Medical, Dental, and Vision plans, with coverage kicking in quickly. It's all about making sure you stay healthy, happy, and well-cared for.
Life Insurance
Peace of mind for you and your loved ones! We provide Life Insurance and Accidental Death & Dismemberment (AD&D). What’s even better? Millennium Systems International fully covers the entire cost—100% on us!
Long-Term and Short-Term Disability Insurance
Stay secure no matter what life brings your way. Short-Term and Long-Term Disability insurance. And we’ve got your back—Millennium Systems International covers the full cost of Long-Term Disability at 100%.
401(k) Retirement Plan
Plan for your future with confidence! You’ll be eligible to enroll in our robust 401(k) plan. When you do, you’ll enjoy a 100% match on up to 4% of your contributions, thanks to our Safe Harbor plan. It’s our way of helping you build a brighter tomorrow.
Learning & Development Opportunities
We foster a culture of growth and professional excellence. As part of our benefits, we offer unlimited access to Udemy’s online courses, helping you refine your skills, explore new areas, and advance your career. Whether you're deepening your expertise or learning new technologies, we’re here to support your development every step of the way.
Pay Transparency
Millennium Systems International is committed to providing all Team Members with competitive wages and salaries that are motivational, fair, and equitable. Our compensation program reflects our core values of Teamwork, Excellence, and Integrity, ensuring transparency and fairness while attracting top talent and fostering an environment that encourages growth and retention.
We believe that every Team Member is integral to our collective success, and we value the diverse perspectives, creativity, and innovation they bring. Our compensation packages are designed to reflect individual contributions, taking into account skill set, experience, certifications, and work location.
In line with our Client-Centric philosophy, we recognize that the success of our Team Members contributes directly to the success of our clients. As such, we offer compensation packages that not only motivate but also reward performance and excellence.
The base salary range for this position in the United States is starting at $125K+, commensurate with experience and proven results. In addition to base pay, the total compensation package may also include performance bonuses, benefits, and/or other applicable incentive compensation plans.
At Millennium Systems International, we approach every challenge with Passion—striving to exceed expectations, solve challenges with urgency and determination, and create an environment where Team Members thrive and celebrate each other’s successes
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